AHPRA-Compliant Copy That Keeps You Visible and Protected
Because no one wants to be fined…
If you’re a dentist, physio, dermal clinician, or practice owner, you’ve probably seen the ripple effect from AHPRA’s 2025 advertising updates.
A few phrases that used to be harmless are now breaches. Testimonials, claims, even a single word like “confidence” can put you on the wrong side of compliance.
That’s where we come in.
At That Content Agency, we write, audit, and rewrite website copy for health professionals who want to stay compliant without sounding robotic. You get content that still connects with people, ranks on Google, and keeps you clear of AHPRA trouble.
Why These Changes Matter
AHPRA’s new advertising rules are designed to protect consumers from misleading or exaggerated health claims. But, for business owners, the line between persuasive and prohibited can be hard to spot.
Things that used to sound perfectly normal in a service page now need careful handling. Phrases like “pain-free,” “guaranteed results,” or “you’ll feel more confident” are considered therapeutic claims. Even soft testimonials are now off limits.
The result? Many websites are quietly non-compliant, and the fines are real. You don’t need to risk that.
You pay for things in two ways: with time or with money.
You pay for things in two ways: with time or with money.
We Write Content That’s Clear, Compliant, and Still Converts
It’s not enough to just delete a few words. Good compliance writing still needs to sell your expertise and feel natural to read. Our writers understand how to strike that balance.
We combine AHPRA-aligned phrasing with SEO strategy, so you stay visible to search engines while protecting your practice’s reputation.
You’ll get copy that:
Speaks to your patients in plain English
Explains what you do without promising outcomes
Keeps clinical accuracy front and centre
Feels professional, human, and on brand
Includes smart keyword use that helps your clinic rank in your suburb
Our AHPRA Rewrite Process
We don’t just rewrite your content line by line. We apply a full-scope review designed for both compliance and conversion.
1. Audit and Assessment
We review your existing website or marketing material, flag every compliance risk, and identify areas where clarity or structure can improve.
2. Rewrite and SEO Integration
Each section is rewritten using compliant, factual language aligned with AHPRA standards. We then optimise it for the right local search terms, such as dental clinic in Unley or dermal fillers in Torrensville.
3. Review and Final Polish
You will receive a revised version that is ready for your site, plus an annotated guide showing how and why changes were made.
4. Optional Add-Ons
Need new blogs or service pages? We can continue your strategy long-term with AHPRA-compliant blog writing, local SEO pages, and meta updates.
Who We Work With
Our clients include:
✅ Dentists and orthodontists needing compliant dental website copy, service pages, and local SEO optimisation
✅ Allied health professionals such as physiotherapists, chiropractors, and occupational therapists looking for AHPRA-compliant web content
✅ Dermal and cosmetic clinics needing safe, compliant copywriting for injectables, skin treatments, and aesthetic procedures
✅ Medical specialists and multi-site clinic groups seeking consistent, SEO-optimised compliance content across their network
✅ Podiatrists, psychologists, dietitians, speech pathologists, and exercise physiologists wanting AHPRA-approved website writing and service descriptions
✅ General practitioners, optometrists, audiologists, and radiologists to improve patient communication while maintaining compliance with AHPRA guidelines
✅ Massage therapists, wellness clinics, and holistic health providers that fall under health service advertising rules and need compliant content strategies
✅ Naturopaths, osteopaths, acupuncturists, and personal trainers aiming to boost search rankings while meeting national health advertising standards
If you’re part of a registered or allied health profession or operate any health-related business under AHPRA’s oversight, we can help you clean up your copy, improve SEO, and protect your brand visibility online.
Common Issues We Fix
Testimonials and reviews quoted in website copy
Therapeutic claims such as “reduce pain” or “restore confidence”
Guarantees or promises of treatment results
Comparative or superlative claims like “best dentist in Melbourne”
Before-and-after statements or images
Pricing statements that could imply treatment outcomes
Our job is to remove the risky language, replace it with compliant phrasing, and make sure your content still sounds genuine and true to your practice.
Why Choose That Content Agency
We are not a bloated agency with endless layers and account managers.
You’ll work directly with Tina, the founder and senior writer, not an account manager. With over eight years of experience in SEO and healthcare content, Tina has rewritten entire websites for dental groups, physio practices, and wellness clinics under the latest AHPRA guidance.
We don’t do generic copy. We write content that reflects your professionalism, meets advertising standards, and helps patients understand what you offer without crossing any lines.
You’ll get:
A personalised audit of your existing content
SEO and compliance rewrites by an experienced health copywriter
A balance of technical accuracy and brand voice
Content that works across your website, social channels, and Google visibility
AHPRA-Compliant Copy Packages
Mini Compliance Fix
$2,200
Perfect for solo practitioners or small clinics who just need the essentials cleaned up.
Includes:
Audit and rewrite of 3 key pages (Home, About, and one Service)
Alignment with current AHPRA advertising guidelines
SEO keyword integration for your local area
Metadata updates (titles and descriptions)
1 round of revisions
⏱ Typical turnaround: 1–2 weeks
Full Website Refresh
$5,100
Ideal for established clinics needing a full rewrite to bring all content in line with 2025 AHPRA standards.
Includes:
Audit and rewrite of 6–8 pages
Local SEO optimisation and meta setup
Consistent, professional tone across all pages
An annotated compliance report showing what was changed and why
1x post-launch review for peace of mind
⏱ Typical turnaround: 3 weeks
Compliance Overhaul
$7,200
Designed for multi-location practices or businesses wanting a complete content and compliance reset.
Includes:
Full audit and rewrite of 10–12 pages
Keyword strategy and search intent mapping
Metadata and internal linking setup
Compliance reference guide for your team
Optional quarterly audit add-on for ongoing updates
⏱ Typical turnaround: 3–4 weeks
Optional add ons
AHPRA Blog Writing (600–800 words): $450 per post
Quarterly Content Audit: $600
Need a Custom Quote?
Got a larger site, multiple locations, or existing SEO in place? Let’s tailor a package that fits your goals.
👉 Contact That Content Agency to request a personalised quote.
Let’s Clean Up Your Website for AHPRA
If your website still includes testimonials, promises, or emotional claims, it’s time to update before the next round of audits. We’ll help you protect your practice and keep attracting new patients the right way.
Contact That Content Agency today to book your AHPRA content audit and rewrite package.
Disclaimer
That Content Agency provides content and SEO services informed by current AHPRA advertising guidelines and industry standards. We are not a legal or regulatory authority, and our work does not constitute legal advice. While every effort is made to align your copy with AHPRA’s requirements at the time of delivery, it is your responsibility to ensure ongoing compliance with the Health Practitioner Regulation National Law and the Australian Health Practitioner Regulation Agency (AHPRA). We strongly recommend seeking independent legal or professional advice before publishing any advertising or promotional material. That Content Agency accepts no liability for any loss, claim, or regulatory action arising from the use or interpretation of the material we produce.
Book Your Website Copy Refresh
Fill in the form below and we will contact you to get the ball rolling!
Frequently Asked Questions
Can you fix my existing site?
Yes, we can. We perform a full AHPRA compliance audit, highlight risk areas, and rewrite your current pages using SEO-optimised, compliant copy that still reflects your professional voice.
Do you guarantee compliance?
We follow AHPRA’s official advertising guidelines closely, but full compliance depends on how the content is presented and maintained. We keep your copy aligned with current standards and best SEO practices.
Do you work with my legal or marketing team?
Yes. We regularly collaborate with legal advisors, digital agencies, and in-house marketing teams to make sure your copy is compliant, search-friendly, and ready for publication.
What’s the turnaround time?
Most AHPRA-compliant website rewrites take around two to three weeks depending on project size and feedback.
Can you write SEO content for health blogs and landing pages?
Absolutely. We write ongoing blog content and new service pages that improve search visibility for keywords like AHPRA compliant copywriter, dental SEO content, and healthcare marketing.
Do you offer AHPRA training or workshops?
Yes. We run short online sessions for practice owners or marketing teams covering compliant phrasing, ad examples, and how to spot risky language before publishing.
What industries do you specialise in?
We write for dental clinics, physio and chiro practices, cosmetic and dermal clinics, allied health professionals, and other AHPRA-registered healthcare providers across Australia.
Can you help improve our Google rankings while staying compliant?
Yes. Every rewrite includes targeted keyword integration, internal linking, and metadata updates to strengthen local SEO while staying within AHPRA rules.